The landmark, team-formatted rodeo featuring rock n’ roll icon Kid Rock LIVE in concert, will again launch the biggest weekend in Western sports, with the the 2025 PBR World Finals: Unleash The Beast – Championship taking over the home of the NFL’s Dallas Cowboys on May 17-18, 2025.
“Last May we mashed up rodeo and rock and roll to celebrate cowboys and America in a party no one will ever forget,” said Kid Rock. “It’s time for year two, and we’ve got even bigger ideas to continue pushing rodeo into the entertainment mainstream. Nothing’s cooler than rodeo and rock-n-roll.”
“In 2024, the PBR alongside entertainment icon Kid Rock reimagined and changed rodeo forever,” said Sean Gleason, CEO and Commissioner of the PBR. “Kid Rock’s Rock N Rodeo delivered an exciting team-formatted all-star rodeo inside the NFL’s largest stadium, capped off with his unforgettable concert. We are making some exciting tweaks to this transformative concept and can’t wait to welcome even more fans to AT&T Stadium in 2025.”
During the music-infused event, six teams, each led by a legendary rodeo head coach, compete head-to-head in bracket-style competition across barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping. The all-star rodeo team competition and upbeat production is patterned after the successful formula PBR brought to bull riding through the Camping World Team Series launched in 2022. Five of the six teams will feature one returning member per discipline from the 2024 Kid Rock’s Rock N Rodeo. They will fill the second open position in each discipline via a draft. The sixth team will again be comprised of athletes who qualify through the WCRA (World Champions Rodeo Alliance) Major held in tandem with Rodeo Corpus Christi in May 2025.
At the first-ever Kid Rock’s Rock N Rodeo last May, the WCRA team rode lights out, winning three gold medals in Round one before cementing their title as champions by winning four of the disciplines in the championship round.
KID ROCK’S rock N RODEO reimagined
Ticket packages for this AT&T Stadium event are on sale now and can be purchased online at PBR.com and SeatGeek.com, or by calling (800) 732-1727.
