BY BETSY GOODMAN, FOUNDER OF B-GOODS LETTERING
KEEPING THE ART OF HANDWRITTEN CORRESPONDENCE ALIVE
In our fast-paced digital world, where texts and emails rule the day, there’s still something beautifully timeless about receiving a handwritten note. It’s not just the message—it’s the intention. The act of slowing down, picking up a pen, and thoughtfully crafting words by hand is a quiet but powerful gesture. Through my work at B Goods Lettering, I’m on a mission to help others rediscover the magic of creating with their hands.
How It All Began
My creative journey started with a simple love for lettering. I would letter favorite quotes and verses for myself and others. What began as a personal hobby evolved into something bigger as I realized how many people longed to reconnect with analog creativity. I began teaching lettering and sharing the joy of wax seals.
Why I Do What I Do
At B Goods Lettering, my mission is to encourage creativity, connection, and a slower, more intentional way of living. I believe in the power of handmade details—whether it’s the elegant curve of a letterform or the satisfying press of a wax seal. Everything I create is designed to inspire others to create and connect with the people they love.
Let’s Learn Together
If you’re new to lettering or curious about using wax seals, my two subscription boxes are a great place to start. The Wax Seal Club is an every-other-month subscription box that includes a unique wax seal stamp and three sealing wax sticks. It’s the best happy mail for crafters! The Lettering Box is a quarterly subscription box that includes lettering supplies, wax seal supplies and a seasonal lettering project. The box helps you learn lettering WHILE you create something fun!
The Script & Seal Society
My monthly membership, The Script & Seal Society, is where creativity and community meet. Members receive exclusive printable projects, access to three live virtual workshops a month, and a warm, welcoming space to explore snail mail, lettering, and wax seals. It’s more than just pretty paper—it’s about taking time to create with intention and connect with others who love this world as much as you do.
A Little Love, Sealed with a Stamp
In a world that often values speed over sincerity, choosing to write a letter, add a wax seal, and drop it in the mail is a small act of rebellion—and a big act of love. Whether you’re a longtime letter-writer or just getting started, I hope B Goods inspires you to slow down, make something beautiful, and send a little magic through the mail.
With love (and wax seals),
Betsy
