ELEVATING INTERIORS WITH BOLD, TEXTURAL, & Joyful Art
Erin Donahue Tice is an Austin-based artist, designer, and founder of a growing lifestyle brand that brings together fine art, coastal nostalgia, and accessible luxury. With a background in public relations and a deep love for interiors, Erin began painting after relocating from New York City to Austin, Texas, where she and her husband are raising their three young boys. What started as a creative outlet during a new season of motherhood quickly turned into a full-fledged career. Her artwork—often described as bold, textural, and joyful—now graces homes across the country and has drawn the attention of interior designers, collectors, and tastemakers alike. It has also been featured in outlets including Better Homes & Gardens, House Beautiful, and Southern Home, among others.
Sandy Shores TO STUDIO
Erin’s most recent body of work, The Shells Collection, is her most personal and in-demand to date. It was born from long summer days spent at the family’s home in the Hamptons, where beach walks and time by the ocean became a source of grounding and inspiration. She began by painting individual seashells and oyster shells—just for fun at first—turning them into charming trinket trays that she would gift or sell on her website. The response was immediate and overwhelming. They did so well that what started as a small experiment quickly grew into a defining artistic moment.
HANDMADE Family Memories
Wanting to take the concept further, Erin began arranging the hand-painted shells onto canvas, creating layered, dimensional pieces that feel like part sculpture, part painting, and entirely nostalgic. Each shell is individually painted and composed by hand, transforming a once-humble material into something refined, intentional, and statement-worthy. The process has also become a family affair—her three boys love helping her paint shells during their downtime, often joining her in the studio. That shared love of creating has only deepened the emotional connection behind the collection.
A SOLD-OUT Success
The Shells Collection officially sold out before it even launched, and Erin has received hundreds of inquiries across Instagram, TikTok, and email from collectors hoping to commission a piece. While commissions are currently closed, she encourages those interested to fill out the form on her website, and she plans to reopen custom orders when capacity allows. She’s incredibly grateful for the outpouring of interest and support—it’s been the most successful and creatively fulfilling chapter of her career so far.
GLOBAL COLLABORATIONS & Coastal Charms
Erin recently traveled to Bermuda to oversee an art installation of her shell work in the lobby of the Rosewood Bermuda. At this luxury hotel, her pieces now welcome guests with a sense of organic beauty and island charm. While there, she also launched two exciting collaborations—partnering with Sarah Bray Bermuda and The Loren Hotel. Together, they created a limited-edition hat collection featuring ribbons hand-painted by Erin, inspired by The Loren’s properties in Austin, Texas, and Turks & Caicos. The designs reflect her love for thoughtful details, natural textures, and the places that continue to inspire her work.
CANVAS TO Accessories: ERIN’S EXPANDING VISION
Beyond her canvas pieces, Erin has recently expanded her Shells brand into wearable art and accessories. She launched a line of Shell Bags and Shell Pareos—both of which feature her original designs — and they are now available on her website. These products continue the spirit of the collection by bringing beauty, craftsmanship, and a touch of the seaside into everyday life.
BUILDING A LIFESTYLE BRAND BLENDING ART & Coastal Luxuries
Looking ahead, Erin is filled with excitement and gratitude for what’s next. She has several new collaborations and art installations in the works across the U.S. and internationally, along with plans to expand The Shells Collection even further. What began as a personal creative project has become a brand-defining journey, and she’s just getting started.
Shop Erin’s Art: @ERINDONAHUETICEART
