LONE STAR PUNCH
STORY BY JASON WILSON WITH PHOTOS PROVIDED BY KATE MARIE GARDNER PHOTOGRAPHY
We couldn’t be more excited to release our second Meat Therapy seasoning:
Beef Relief! Dialed in for serious beef lovers, Beef Relief brings that authentic Lone Star punch straight to your grill. Overflowing with coarsely ground black pepper and a rugged salt backbone, this blend doesn’t just whisper Texas BBQ—it shouts it. In true Texas tradition, beef is king—and Beef Relief knows it.
FLAVOR PROFILE & EXPERIENCE INCLUDE:
- Dominant coarse black pepper, delivering a crunchy, biting front note (a signature of classic Texas brisket rubs).
- Clean, hearty salt to anchor the mix and enhance the natural beef flavor.
- Savory garlic and onion provide that “meaty seasoning” backbone.
- A whisper of paprika and mild chili adds smoky warmth without overwhelming the pepper.
- Just enough subtle sweet or molasses to balance—like the regional BBQ blends that highlight pepper first but include supporting elements.
- A finish that leaves your palate with a lingering tickle of heat and smoke, perfect for letting beef take the spotlight.
“It’s the remedy your grill deserves, the escape your taste buds crave…”
Rub generously on brisket, short ribs, flank steaks, or any hearty cut of beef before smoking or grilling. But here’s the kicker, Beef Relief isn’t just for meat! Use it as a finishing sprinkle after slicing to add crunch and bite to your bark or crust, toss it into roasted vegetables or potato wedges for a bold peppery side, or mix it with a touch of olive oil and apply as a marinade base for steak night. Our family’s favorite uses include a-top a turkey breast or sprinkled over fresh tomato slices as a healthy snack.
Why Beef Relief works: Because when you’re done with the cook and take that first savory, pepper-rich bite, you feel relief—relief that you found an authentic beef seasoning, relief that the flavor lives up to the moment. It’s the remedy your grill deserves, the escape your taste buds crave after milder rubs. It embodies the big-beef, bold-flavor ethos of Texas BBQ—where pepper takes the lead and the rest backs it up.
Beef relief can be found locally in Waxahachie, Texas at The Dove’s Nest, The Blind Pig Butcher and Market, TX Whiskey
Ranch in Fort Worth, and on our website, meattherapybbq.com.
